An influencer marketing strategy involves more than an influencer and a brand.
“If you want to have robust outcomes, you need to build a relationship with the creator, immerse them in your brand and get their buy-in as a partner. That’s what it takes to produce genuine, trust-driven recommendations their audience will pay attention to,” says Jason Falls, author of Winfluence.
How do you use the tools at your disposal to do that? I asked 16 experts in influencer and content marketing. Let’s look at what they had to share.
