Tag: automation

March 9, 2023

PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or next-level optimizations. Measurement: Conversion goals and analytics tracking. Automation: Managing smart settings. […]

March 7, 2023

Google and Microsoft have forced marketers away from manual controls in favor of automation. Responsive search ads have replaced expanded text ads. Performance Max is the new way forward for ecommerce. Multi-platform is coming to a Bing account near you. […]

February 21, 2023

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Drastically reduce the stress related to a business exclusively powered by people—such as eroding […]

January 18, 2023

Headless Architecture Headless architecture implies a separation between the front-end and back-end during CMS development. A typical headless CMS represents a centralized repository for storing and managing corporate content and digital assets. Such systems usually do not have a user […]

January 9, 2023

1. Social media marketing automation Automating your social media marketing is one of the fastest and easiest ways to save time in digital marketing. There are many tools available that allow you to schedule posts, monitor engagement, and more. At […]

January 5, 2023

Lead generation automation challenges Many of us are dealing with the challenges of lead generation in an advertising system that’s built for ecommerce. B2B lead generation is totally different from ecommerce, with fewer overall conversions, no shopping carts, no “conversion […]

November 10, 2022

Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies campaign setup and management based on an advertiser’s goals, so instead of managing several campaigns across the […]

September 21, 2022

It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Today, every impression has multiple systems evaluating every data point […]

July 25, 2022

Companies use email for marketing because it’s an effective way to reach their customer base through a channel they use most often. People spend a lot of time checking email — to the tune of 143 minutes every weekday — […]

July 11, 2022

Facebook’s App campaigns are a great way to promote and increase installs for your application across both Android and iOS. You can promote your app by launching campaigns designed to drive more installs or you can optimize for custom in-app […]

May 23, 2022

If you’re at a mid-level agency moving into the enterprise-client space – whether gradually or at warp speed – you have probably realized that you’ll need as many automated workflow processes as you can get. You can even look at […]

April 27, 2022

Automation is everywhere. There’s no way around it. In the world of advertising, automation has not only become the norm but the default way of advertising in some aspects. With every technology update (good or bad), there’s always some give […]

February 18, 2022

Like others in the retail category, Walmart is starting to break out the financials of its advertising sales in greater detail as that segment becomes a significant driver of growth. The demand for retail media, where stores apply their troves […]

January 21, 2022

Artificial intelligence, machine learning and neural networks are major buzzwords in the SEO community today. Marketers have highlighted these technologies’ ability to automate time-consuming tasks at scale, which can lead to more successful campaigns. Yet many professionals often have trouble […]

January 13, 2022

IndexNow is a protocol developed by Microsoft Bing and adopted by Yandex that enables webmasters and SEO pros to easily notify search engines when a webpage has been updated via an API. And today, Microsoft announced that it is making […]

December 10, 2021

Marketing can be overwhelming for any person. You have to research your target customers, connect with them on different platforms, promote your products, then follow up until you close a sale. At the end of the day, it can feel […]

November 24, 2021

Snap is making it easier for advertisers to purchase ads for Snapchat by adding automation features as part of its Multi-Format delivery. Advertisers can now buy multiple video formats as part of a single advertising set and thereby optimise their […]

October 19, 2021

Artificial intelligence (AI) is working its way into every imaginable industry. With it, we’re opening the door to automation, better data analytics, higher productivity and a host of other business benefits. But we’re also seeing radical industrial transformations, with some […]

August 12, 2021

The new text upgrade from Keap lets small businesses send automatically triggered SMS messages. Clients and prospects who make a purchase, schedule an appointment or fill out a lead form get these follow-ups. It’s another way small businesses can take […]

July 28, 2021

There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques, to clustering based on semantic relevance with the benefits explained. […]