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4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales

Companies use email for marketing because it’s an effective way to reach their customer base through a channel they use most often. People spend a lot of time checking email — to the tune of 143 minutes every weekday — making email one of the most direct lines of communication. Can you think of a better channel to nurture and guide customers down your sales funnel? By 2023, email is estimated to generate almost $11 billion in revenue, so if you’re ignoring email, you’re dampening profit.

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