Automation, Marketing Technologies
May 23, 2022
Via: Search Engine JournalIf you’re at a mid-level agency moving into the enterprise-client space – whether gradually or at warp speed – you have probably realized that you’ll need as many automated workflow processes as you can get. You can even look at […]
Automation, Marketing Technologies
April 27, 2022
Via: Search Engine JournalAutomation is everywhere. There’s no way around it. In the world of advertising, automation has not only become the norm but the default way of advertising in some aspects. With every technology update (good or bad), there’s always some give […]
Automation, Big Data, Marketing Technologies, Platforms & Software
February 18, 2022
Via: Marketing DiveLike others in the retail category, Walmart is starting to break out the financials of its advertising sales in greater detail as that segment becomes a significant driver of growth. The demand for retail media, where stores apply their troves […]
Automation, Marketing Technologies
January 21, 2022
Via: Search Engine LandArtificial intelligence, machine learning and neural networks are major buzzwords in the SEO community today. Marketers have highlighted these technologies’ ability to automate time-consuming tasks at scale, which can lead to more successful campaigns. Yet many professionals often have trouble […]
Automation, Marketing Technologies
January 13, 2022
Via: Search Engine JournalIndexNow is a protocol developed by Microsoft Bing and adopted by Yandex that enables webmasters and SEO pros to easily notify search engines when a webpage has been updated via an API. And today, Microsoft announced that it is making […]
Automation, Marketing Technologies
December 10, 2021
Via: Martech ZoneMarketing can be overwhelming for any person. You have to research your target customers, connect with them on different platforms, promote your products, then follow up until you close a sale. At the end of the day, it can feel […]
Automation, Marketing Channels, Marketing Technologies, Social Media Marketing
November 24, 2021
Via: Business of AppsSnap is making it easier for advertisers to purchase ads for Snapchat by adding automation features as part of its Multi-Format delivery. Advertisers can now buy multiple video formats as part of a single advertising set and thereby optimise their […]
Content & SEO, Marketing Channels
October 19, 2021
Via: EntrepreneurArtificial intelligence (AI) is working its way into every imaginable industry. With it, we’re opening the door to automation, better data analytics, higher productivity and a host of other business benefits. But we’re also seeing radical industrial transformations, with some […]
Automation, Marketing Technologies
August 12, 2021
Via: Small Business TrendsThe new text upgrade from Keap lets small businesses send automatically triggered SMS messages. Clients and prospects who make a purchase, schedule an appointment or fill out a lead form get these follow-ups. It’s another way small businesses can take […]
Automation, Marketing Technologies
July 28, 2021
Via: Search Engine JournalThere’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques, to clustering based on semantic relevance with the benefits explained. […]
Marketing Channels, Web Advertising
October 7, 2020
Via: Marketing LandGoogle introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s properties as well as to the moves […]
Automation, Marketing Technologies
July 2, 2020
Via: Target MarketingThere are many posers in the data and analytics industry. Unfortunately, some of them occupy managerial positions, making critical decisions based on superficial knowledge and limited experiences. I’ve seen companies wasting loads of money and resources on projects with no […]
Automation, Marketing Technologies
June 19, 2020
Via: Convince and ConvertThis is the first in a three-part series delving into the process for selection and preparation for CRM + Marketing Automation implementation. Let’s start with the basics and define what marketing automation and CRM is. What is marketing automation and […]
Automation, Marketing Technologies
April 3, 2020
Via: Marketing LandIt’s a challenging time to be a marketer. Consumers are distracted, financial futures uncertain and volatility all but a guarantee. It’s a time when self awareness, realism and tact are crucial for success. We need to move fast, but controlled. […]
Automation, Marketing Technologies
March 18, 2020
Via: Target MarketingI’m no stranger to writing about disaster preparedness and crisis management. I live in an area where we get hit with a hurricane every few years. And while we’re in uncharted waters here with the COVID-19 Coronavirus, there are some […]
Automation, Marketing Technologies
January 29, 2020
Via: Marketing LandThe proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, […]
Automation, Marketing Technologies
January 13, 2020
Via: Digital Marketing MagazineAcross all industries, there is a stark divide between British businesses that have tech in working practice and those that don’t. Our State of Work research has shown that 43% of UK knowledge workers have already automated some of their […]
November 5, 2019
Via: Target MarketingThe disruption unleashed by the digital and customer experience revolutions is here to stay. The future success of marketing rests upon its ability to continuously anticipate and deliver against the fast-changing expectations of the connected customer. Marketing to this connected […]
Automation, Marketing Technologies
October 24, 2019
Via: Chief MarketerMarketers and businesses are increasingly using AI to automate functional processes as well as customer interactions. AI has been shown to help brands understand their audience better, reach them at the right times, improve the accuracy of marketing campaigns, and […]
Automation, Email Marketing, Marketing Channels, Marketing Technologies
September 25, 2019
Via: Target MarketingA director of marketing with whom I worked on a content marketing project wanted feedback on her team’s email marketing automation campaigns. So she sent me an email automation flowchart. It was expertly organized, with decision diamonds based on prospect […]