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Insightly Debuts New Email Tools As B2B Brands Invest More In Automation

April 14, 2023

Via: MediaPost

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Almost all B2B businesses are using automation tools to drive revenue, according to a study by Insightly.

Of almost 200 B2B companies surveyed earlier this year, 87% now have some or all of their customer journeys fully automated, and 50% are setting a priority of optimizing their overall automation strategy this year.

However, only 27% feel their marketing tools are geared up to better engage with customers.

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