When it comes to managing content and marketing operations resources, 2024 will be complicated.
For one thing, marketing budgets will receive plenty of scrutiny (as they always do).
In 2023, Gartner research found that 71% of CMOs believe they lack the budget to execute their strategy fully. New complexities (data, automation, and AI disruption) only add more budgetary and skill pressures. Yet marketing departments must continue to evolve and expand as company-wide initiatives dominate the needs of the business.
