We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later.
Having said that, I have managed to hone in on a few extremely valuable GA4 reports that I’m using to help my clients set their course for organic growth in 2024. Let’s dig into:
