February 20, 2024
Via: Search Engine LandSEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition. This article explores how SEO can strategically influence user activation, […]
January 31, 2024
Via: Search Engine LandGoogle is investigating a widespread issue impacting “the majority” of Ad Manager users. Affected users can access Google Ad Manager but are seeing error messages, high latency, and/or unexpected behavior. While the service has now been restored for some, others […]
January 16, 2024
Via: Search Engine LandWe entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us […]
April 24, 2020
Via: Marketing DiveCVS reportedly developing an online advertising network will give marketers a chance to connect with the drugstore chain’s online customers when they’re most ready to shop. With the coronavirus pandemic forcing millions of homebound consumers to become more reliant on […]
October 24, 2019
Via: Target MarketingIn order to create direct mail that enhances your ROI, you need to come up with a strategy to get attention, as well as offer products or services that are relevant to your audience. There are so many choices for […]
Big Data, Customer Data, Uncategorized
February 7, 2019
Via: Target MarketingLast month, I talked about factors marketers should consider for attribution rules. Here, I would like to get a little deeper and discuss last-touch attribution, as just talking about contributing factors won’t get you anywhere. As in all data-related subjects, […]
Digital Media & Mobile, Media, Uncategorized
May 3, 2018
Via: Media PostTime spent with online media will overtake time spent with linear TV for the first time, globally, in 2018. That’s the prediction from WPP’s GroupM, as laid out in its just-released “State of Digital” report. Online will have a 38% […]
October 5, 2016
Via: Econsultancy blogAiming to get students to ‘unleash the child within’, last month the Double Decker fun bus campaign toured university campuses up and down the country. Alongside the recent television advert, it marks Cadbury’s aim of marketing its single chocolate bars, […]
March 15, 2016
Via: Convince and ConvertExperience is a wonderful thing; you gain it in happy as well as sad times. You gain it as an employee or an entrepreneur. You gain it without making any significant change to the world or while you make it […]
February 22, 2016
Via: Convince and ConvertBy now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Instead, most of us are using data to inform […]
February 17, 2016
Via: Convince and ConvertSucceeding with content is harder than ever for at least four reasons: 1. 70% of companies will create more content this year (according to Content Marketing Institute). This increase in competition makes it harder to find ears and eyes for […]
Other Technologies, Uncategorized, Web Advertising
February 15, 2016
Via: Social Media TodaySo you’ve set-up a business and it finally went live. At first, you felt very psyched about the reality that your business is finally up and running. However, when checking your traffic reports, it appears that your latest endeavor has not […]
February 15, 2016
Via: Convince and ConvertRecent travels took me to New York City, followed by a direct flight to Indianapolis over the weekend. One trip centered around a literary society, the other around a youth travel hockey tournament. These two events couldn’t be more different. […]
February 12, 2016
Via: Online Marketing BlogWords. We like them. Words are good things. Words can make people buy our products through changing of their minds, which for revenue is also good. But this is depending on the just right perfect word to use for effectiveness. […]
February 9, 2016
Via: Chief MarketerWith each New Year come new marketing strategies, new ideas, new trends, new ways to manage a team and suggestions to get your job done. In a word, we’re bombarded. Forbes.com has 10 to add to your marketing strategies. These […]
February 8, 2016
Via: DigidayWhile some organizations are just starting to get a taste of what’s possible with programmatic marketing, others have already set up their own kitchens — testing, experimenting and learning about what methodologies will work best for them. Programmatic is supposed […]