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YouTube denies ad blocker crackdown is causing browser slowdowns for Premium users

January 16, 2024

YouTube denied further intensifying loading speed issues as part of its efforts to discourage ad blocker use.

However, both Premium users and those using ad blockers have reported problems with the platform, such as lagging, higher CPU usage, and delayed load times.

Why we care. YouTube’s intensified efforts against ad blockers, at the potential expense of user experience, could discourage platform usage, impacting the reach of your advertising campaigns. Furthermore, if the widespread issue of slow loading speeds persists, it may affect ad loading times, potentially reducing the effectiveness of your campaigns and negatively impacting user engagement.

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