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How to make PPC automation work for lead gen

January 5, 2023

Lead generation automation challenges

Many of us are dealing with the challenges of lead generation in an advertising system that’s built for ecommerce. B2B lead generation is totally different from ecommerce, with fewer overall conversions, no shopping carts, no “conversion value,” and a long sales cycle that mostly takes place offline.

For automation to work optimally, the machine needs lots of data – a minimum of 20 conversions in a month. Many B2B campaigns struggle to reach that number of conversions, making automation challenging.

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