Facebook’s App campaigns are a great way to promote and increase installs for your application across both Android and iOS.
You can promote your app by launching campaigns designed to drive more installs or you can optimize for custom in-app events, delivering ads to people more likely to specific actions within the app, such as a purchase.
This tool also allows marketers to promote more than installs and custom app events.
You can create custom audiences and lookalikes from app installers and any custom in-app events, such as users who have made a purchase within your app in a designated number of days.
