Category: News

November 1, 2023

When R. Ethan Braden took the helm as chief marketing and communications officer for Purdue University and Purdue Global, he had his work cut out for him. “What I found in 2018 was a well-meaning but emaciated, antiquated, and dilapidated […]

October 30, 2023

Google’s John Mueller answered a question on Reddit about what to do about the thousands of 404 errors reported in Google Search Console. John’s answer clarified how to approach the Search Console Page Indexing report with regard to the 404 […]

October 27, 2023

As it turns out, marketers say they know what makes content a success. Yet, most aren’t doing it, and they don’t really know why. Isn’t that a kick in the head? Opal and Forrester Research recently teamed up to conduct […]

October 26, 2023

Meta’s third-quarter revenue jumped 23% to $34.15 billion, the latest indicator of a rebound in digital advertising. Meta, the parent company of Instagram, WhatsApp, Threads and Messenger, reported that: Ads viewed in the quarter increased by 31% from a year […]

October 19, 2023

As the 2023 holiday season approaches, marketers are gearing up to make the most of this festive time. The holiday season is crucial for businesses, with numerous opportunities to boost sales and connect with customers. To help you navigate this […]

October 18, 2023

This summer, Google was the subject of two Adalytics reports that alleged the search giant violated its standards around video ad placements on third-party sites and children’s privacy on YouTube, respectively. While Google denied the charges, the bombshell research highlighted […]

October 17, 2023

The quickly growing retail media channel is a hot topic at Advertising Week New York, with some expressing the desire for retailers to eventually “decouple” their first-party data and allow that information — an increasingly rich asset in the lead-up […]

October 16, 2023

Advertising Week New York, one of the industry’s biggest U.S. gatherings, kicked off this morning (Oct. 16) with a ribbon-cutting ceremony animated by brand icons including Toys R Us’ Geoffrey the Giraffe, B&G Foods’ Jolly Green Giant and Oscar Mayer’s […]

October 16, 2023

Google has added new markup and structured data support for new vehicle listings, designed to help car dealerships get more exposure for their listings. “Vehicle listings on Google allows car dealerships to show their for-sale inventory on Google Search and […]

October 13, 2023

Large-scale, in-person events are back on the minds and schedules of marketers and ad industry professionals now that the world has returned to most pre-pandemic activities that were unheard of not too long ago. “Industry-specific events that bring together advertisers, […]

October 13, 2023

We came across shocking news this week. According to a new study, financial analysts are more aware than ever that marketing can play an instrumental role in driving business growth. The Institute of Practitioners in Advertising (IPA) and Brand Finance, […]

October 13, 2023

Measuring content performance is the compass that guides successful digital marketing endeavors. It provides invaluable insights into what resonates with your audience – enabling you to refine strategies, optimize resources, and maximize ROI. To do this successfully, you need to […]

October 10, 2023

History will remember the 2010s for its significant trends – those that remain popular (the rise of the Marvel and DC universes, hipster fashion, social media) and those we’d like to forget all about (planking, anyone?). In marketing circles, the […]

October 5, 2023

Google’s October 2023 core update is now rolling out and may take up to two weeks to complete. This is the third broad core algorithm update of 2023. the first core update of 2023 was the March 2023 core update, […]

October 5, 2023

Successful marketing agencies know that the key to building trust with clients is to own what customers say about a business online. Whether your clients are struggling with negative or non-existent reviews, or already have a solid online reputation, this […]

October 4, 2023

Google has unleashed a new search update today, the October 2023 spam update. This spam update improves Google’s “coverage in many languages and spam types,” Google wrote. Types of spam. Google said the October 2023 spam update “aims to clean […]

September 27, 2023

In the rapidly evolving landscape of sales, marketing, and digital technologies, herd mentality has a significant foothold. Herd mentality refers to the tendency of individuals to follow the crowd, adopting popular trends, and making decisions based on the actions of […]

September 27, 2023

Meta AI, announced today, is a new conversational assistant “you can interact with like a person,” according to the company. Microsoft Bing is working with Meta to “integrate Bing into Meta AI’s chat experiences enabling more timely and up-to-date answers […]

September 25, 2023

OpenAI is adding new voice and image capabilities to ChatGPT. The new features will allow you to either engage in voice conversations with the chatbot or share images to express your thoughts, rather than relying solely on typing out prompts. […]

September 25, 2023

The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of consumers. Amid this shift, marketers rely heavily on search engine marketing to […]