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Meta ad revenue fuels blowout Q3, $11.6 billion in profits

October 26, 2023

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Meta’s third-quarter revenue jumped 23% to $34.15 billion, the latest indicator of a rebound in digital advertising.

Meta, the parent company of Instagram, WhatsApp, Threads and Messenger, reported that:

  • Ads viewed in the quarter increased by 31% from a year earlier.
  • Average price per ad decreased by 6%, the smallest decline in seven quarters.

The company reported $11.6 billion in profit, more than twice the $4.4 billion from a year earlier. Its operating income of $13.7 billion also more than doubled year-over-year.

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