We came across shocking news this week.
According to a new study, financial analysts are more aware than ever that marketing can play an instrumental role in driving business growth.
The Institute of Practitioners in Advertising (IPA) and Brand Finance, a London-based brand valuation and strategy consultancy, debuted the research at this week’s IPA’s EffWorks Global conference. The study reflects the views of more than 200 UK and US financial analysts who review companies’ financial results and associate that value with an investment strategy.
