Large-scale, in-person events are back on the minds and schedules of marketers and ad industry professionals now that the world has returned to most pre-pandemic activities that were unheard of not too long ago.
“Industry-specific events that bring together advertisers, brands, and agencies are becoming more crucial, particularly in a soft market. These events allow for direct conversations with buyers and offer a clearer ROI on event spending,” said Uri Lichter, CEO of ad tech firm Intango, over email.
