When R. Ethan Braden took the helm as chief marketing and communications officer for Purdue University and Purdue Global, he had his work cut out for him.
“What I found in 2018 was a well-meaning but emaciated, antiquated, and dilapidated sort-of comms shop of 55 individuals that were often driven by the random and tactical marketing requests of the campus,” he explains.
Ethan’s first order of business? To build a world-class marketing organization to tell the Purdue story no longer as the driven but as the driver of the brand.
