This summer, Google was the subject of two Adalytics reports that alleged the search giant violated its standards around video ad placements on third-party sites and children’s privacy on YouTube, respectively. While Google denied the charges, the bombshell research highlighted some of the issues that arise in an ad market that is dominated by Google and Meta.
The “seismic power shift” that has seen marketers lose a sense of control to these tech giants over the last decade — and the steps the industry can take to regain control — were the subject of a presentation by Video Advertising Bureau (VAB) CEO Sean Cunningham at Advertising Week New York on Tuesday.
