Advertising Week New York, one of the industry’s biggest U.S. gatherings, kicked off this morning (Oct. 16) with a ribbon-cutting ceremony animated by brand icons including Toys R Us’ Geoffrey the Giraffe, B&G Foods’ Jolly Green Giant and Oscar Mayer’s Wienermobile. Beyond the flashy cameos, the four-day event hosted at The Penn District in midtown Manhattan aims to deliver marketers some practical insights about leveraging emergent tactics and technologies at a post-pandemic inflection point. One theme dominating this week’s slate of programming is artificial intelligence (AI), which has its own discussion track following a year of ChatGPT-induced mania.
