Have I said that 2023 has been a weird year? I opened my keynote at this year’s Content Marketing World with that observation, and I feel like I say it on every catch-up call with clients.
One of the weirdest things is the pronounced decline in social media participation. Some of it has to do with a certain multibillionaire making odd decisions about a particular platform. But something else is going on, too.
Similar web data (gathered into a chart by Axios) shows organic clicks to websites from Facebook and X (formerly Twitter) have collapsed – dropping to (in some cases) one-sixth of what levels seen just a year ago.
