As the 2023 holiday season approaches, marketers are gearing up to make the most of this festive time. The holiday season is crucial for businesses, with numerous opportunities to boost sales and connect with customers. To help you navigate this season effectively, we’ve prepared a comprehensive guide with essential tips for preparation and a post-holiday strategy.
Marketing Preparation Before the Holiday Season
- Start Planning Early – Successful holiday marketing requires careful planning and execution. Begin your preparations well in advance, ideally starting in the summer. This will give you enough time to develop strategies, create content, and set up campaigns.