Tag: strategies

Marketing Channels, Web Advertising

Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns

December 5, 2022

Via: Search Engine Journal

What Are Stale & Evergreen Campaigns First, we need to get on the same page about exactly what constitutes stale and evergreen. Evergreen PPC Campaigns Defined Evergreen PPC campaigns are campaigns you always have running mainly because they contain core, […]


How to Navigate the Fast-Changing Digital-Marketing Landscape

July 15, 2021

Via: Entrepreneur

In life, change is the only constant thing. Some changes happen naturally as things evolve. In some cases, extraordinary intervening factors radically alter, accelerate or even derail the status quo. Covid-19 turned out to be such an intervening factor, and […]

Big Data, Customer Data, Marketing Technologies, Other Technologies

5 Strategies to Become A More Impactful, Buyer-Driven Marketing Org

May 3, 2021

Via: Marketing Land

It’s fall 2022. We’ve moved past the lockdown and are in a bar with a group of marketing peers at an industry event reflecting on the past few years and all the transformation B2B marketing has gone through. What would […]

Big Data, Customer Data

CCPA’s Effect on Personalized Marketing and How to Adapt Your Strategies

March 10, 2020

Via: Target Marketing

The California Consumer Privacy Act (CCPA) came into force on Jan. 1, 2020, and it greatly restricts how brands collect and manage consumer data, thus affecting personalized marketing. Under the CCPA, consumers will know when personal data is being collected […]

Marketing Channels

How Marketers Can Create More Comprehensively Inclusive Strategies

August 12, 2019

Via: Adweek

Young. Attractive. Thin. Able-bodied. Straight. White. Cisgender. For decades, almost everyone who appeared in ads conformed to these traits. Marketers believed that ads showcasing “beautiful” people—by traditional standards, anyway—would compel consumers to buy their products. But consumers today don’t want […]


Why C-Suites Are Agonizing Over the Death of Email

August 9, 2019

Via: Target Marketing

There is no question that many of the fat cats inhabiting C-suites today are nervously scratching their heads and trying to conjure up strategies to protect their empires against the possibility of an economic downturn. The barbarians are not yet […]

Marketing Technologies, Mobile Marketing

Spring Forward With Smart E-commerce Strategies

May 10, 2019

Via: Target Marketing

With the growth of e-commerce and the increasing amount of options at consumers’ fingertips, the market is ripe for innovation. Good customer service isn’t just a nice-to-have, but a must-have. E-commerce sales are projected to reach $604.2 billion by 2020, […]

Email Marketing, Marketing Channels

How Dimensional Mail Can Be an Impressive Direct Mail Strategy

May 9, 2019

Via: Target Marketing

Sometimes, direct mail marketing is really fun. Have you ever opened a can of worms? I did, and that dimensional mail really was a can of worms. I received a soup can in the mail about 25 years ago. It […]

Marketing Channels, Web Advertising

3 Tips to Improve Local SEO Efforts

March 5, 2019

Via: Target Marketing

When it comes to local search, what do marketers and retailers need to do to get ahead in 2019? Moz surveyed 1,400-plus local business owners and marketers in our “State of Local SEO Industry Report,” an industrywide temperature check to […]

Marketing Channels, Web Advertising

Native Programmatic Is Still Integral to Digital Marketing Strategies

December 26, 2018

Via: Adweek

Remember a few years back when native programmatic advertising was one of the industry’s hottest topics? In those days, industry players were loudly proclaiming that the process of assembling and distributing native ads would finally be scalable due to the […]

Marketing Channels

5 Key Direct Mail Design Strategies and Elements

November 15, 2018

Via: Target Marketing

After your list, your direct mail design strategy is critical. Your images, layout, fonts and colors all contribute to whether your mail piece will be read or thrown away. Obviously we want our mail pieces read and acted upon, so […]

Marketing Technologies, Other Technologies

6 Strategies for Medicare AEP Marketing Success

November 13, 2018

Via: Target Marketing

The leaves have changed into radiant hues and have begun to drop, football season is in full swing, and we’re already deep into Fall. Over dozens of Medicare Marketing AEP seasons, healthcare marketers have come to view Fall from a […]

Big Data, Customer Data

3 Ways to Take On Industry Competitors and Dominate the Market

September 24, 2018

Via: Adweek

Why do the most lucrative industries quickly become the most saturated? Because that’s where people are making money. In no time, that lucrative industry becomes an over-populated any man’s zone where only the exceptional survive. Fortunately, in the words of […]

Marketing Technologies, Other Technologies

How to boost organic search traffic for large ecommerce sites (seven strategies & tactics)

June 26, 2018

Via: Econsultancy blog

Thankfully, a few core fixes can have a big impact on your search traffic without needing to earn new links or invest in paid ads. Before you start investing too much of your budget in content, link building, and paid […]

Marketing Technologies, Mobile Marketing

Engage Your Live Event Audience on Mobile

June 22, 2018

Via: Target Marketing

It is officially my favorite time of year: industry event season. Trade shows, conferences, conventions … I love them all, and I can’t get enough of watching our clients’ carefully crafted event strategies engage huge audiences in real-time through booth […]

Content & SEO, Marketing Technologies

Building an Audience-Focused Content Strategy

February 28, 2018

Via: Target Marketing

Generating content that is relevant to your audience is easy; delivering unique content that actually serves its needs is significantly more difficult. That requires a content strategy. These days, it’s not enough to produce loads of content based on keyword […]

Marketing Channels, Social Media Marketing

4 Strategies for Connecting With Schools on Social Media

January 2, 2018

Via: Convince and Convert

For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find […]


5 Strategies to Become a Digital Pacesetter in Banking

December 6, 2017

Via: Target Marketing

Financial services industries need to break free from the “fast follower” mindset and shift the focus to becoming innovators of digital technologies if they are to survive the next wave of digital disruption. For too long, the financial services industry […]

Marketing Channels, Web Advertising

4 Ways to Proactively Manage Your Online Reputation

June 30, 2017

Via: Social Media Today

Taking your small business online is a big deal. It means you’re staking your claim in the digital world and letting the online masses know you exist, however you can’t just set-and-forget your digital marketing. You have to actively manage your […]

Marketing Channels

3 Key Strategies to Analyze Your Brand

May 1, 2017

Via: Chief Marketer

Your brand is how people recognize your company, identify with your mission, and view your product offerings. While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option. Sometimes rebranding […]