Tag: strategies

January 18, 2024

You diligently developed your customer personas, carefully selected relevant keywords, and added funny memes to your content strategy. Presenting it to the CEO, you observe a look of confusion. At its conclusion, they clear their throat and say, “This all […]

August 30, 2023

For over three years, people have carried a crushing burden of unprocessed grief while enduring a withering barrage of change at work. It’s a many-sided issue with no clear cause or fix. But the result is that content marketers are […]

June 20, 2023

Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. But with constant updates, increasing automation and the loss of many “traditional” control levers, finding the right balance between investment and returns […]

June 9, 2023

Looking for ways to improve your social media marketing performance, and get more out of your online efforts? This could help – social media advisor Angie Gensler has put together a listing of key tips to cross-check against your social […]

May 18, 2023

In today’s fast-paced digital marketing landscape, it is crucial for businesses to stay ahead of the game to remain competitive and successful. As technology continues to rapidly evolve, marketers must stay informed about the latest advancements and emerging trends. The […]

April 20, 2023

Voice search technology is becoming increasingly popular—more than 50% of US consumers use speech search for online grocery shopping, while 25% of the global population uses this solution to browse the Internet. However, voice search queries work differently than text—organizations […]

April 7, 2023

Navigating uncertain and dynamic economic conditions can challenge even the most seasoned marketing teams. When turbulent economic times hit, all parts of a business shift. Top marketing leaders recognize those moments and adjust their plans to meet the business’s strategic […]

December 5, 2022

What Are Stale & Evergreen Campaigns First, we need to get on the same page about exactly what constitutes stale and evergreen. Evergreen PPC Campaigns Defined Evergreen PPC campaigns are campaigns you always have running mainly because they contain core, […]

July 15, 2021

In life, change is the only constant thing. Some changes happen naturally as things evolve. In some cases, extraordinary intervening factors radically alter, accelerate or even derail the status quo. Covid-19 turned out to be such an intervening factor, and […]

May 3, 2021

It’s fall 2022. We’ve moved past the lockdown and are in a bar with a group of marketing peers at an industry event reflecting on the past few years and all the transformation B2B marketing has gone through. What would […]

March 10, 2020

The California Consumer Privacy Act (CCPA) came into force on Jan. 1, 2020, and it greatly restricts how brands collect and manage consumer data, thus affecting personalized marketing. Under the CCPA, consumers will know when personal data is being collected […]

August 12, 2019

Young. Attractive. Thin. Able-bodied. Straight. White. Cisgender. For decades, almost everyone who appeared in ads conformed to these traits. Marketers believed that ads showcasing “beautiful” people—by traditional standards, anyway—would compel consumers to buy their products. But consumers today don’t want […]

August 9, 2019

There is no question that many of the fat cats inhabiting C-suites today are nervously scratching their heads and trying to conjure up strategies to protect their empires against the possibility of an economic downturn. The barbarians are not yet […]

May 10, 2019

With the growth of e-commerce and the increasing amount of options at consumers’ fingertips, the market is ripe for innovation. Good customer service isn’t just a nice-to-have, but a must-have. E-commerce sales are projected to reach $604.2 billion by 2020, […]

May 9, 2019

Sometimes, direct mail marketing is really fun. Have you ever opened a can of worms? I did, and that dimensional mail really was a can of worms. I received a soup can in the mail about 25 years ago. It […]

March 5, 2019

When it comes to local search, what do marketers and retailers need to do to get ahead in 2019? Moz surveyed 1,400-plus local business owners and marketers in our “State of Local SEO Industry Report,” an industrywide temperature check to […]

December 26, 2018

Remember a few years back when native programmatic advertising was one of the industry’s hottest topics? In those days, industry players were loudly proclaiming that the process of assembling and distributing native ads would finally be scalable due to the […]

November 15, 2018

After your list, your direct mail design strategy is critical. Your images, layout, fonts and colors all contribute to whether your mail piece will be read or thrown away. Obviously we want our mail pieces read and acted upon, so […]

November 13, 2018

The leaves have changed into radiant hues and have begun to drop, football season is in full swing, and we’re already deep into Fall. Over dozens of Medicare Marketing AEP seasons, healthcare marketers have come to view Fall from a […]

September 24, 2018

Why do the most lucrative industries quickly become the most saturated? Because that’s where people are making money. In no time, that lucrative industry becomes an over-populated any man’s zone where only the exceptional survive. Fortunately, in the words of […]