Navigating uncertain and dynamic economic conditions can challenge even the most seasoned marketing teams. When turbulent economic times hit, all parts of a business shift. Top marketing leaders recognize those moments and adjust their plans to meet the business’s strategic needs.
Throughout my career, I’ve learned that marketing has to ebb and flow with those changing conditions. That happens in countless small ways every day.
As leaders, we have to keep our team members on track to deliver the outcomes that matter to revenue. We need complete alignment with the sales strategy and prioritization.
