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Spring Forward With Smart E-commerce Strategies

With the growth of e-commerce and the increasing amount of options at consumers’ fingertips, the market is ripe for innovation. Good customer service isn’t just a nice-to-have, but a must-have. E-commerce sales are projected to reach $604.2 billion by 2020, making it essential for marketers and retailers to listen to their customers and be strategic with what e-commerce strategies they prioritize to meet expectations.

Radial recently surveyed more than 2,000 consumers across the United States and Canada to examine their online shopping priorities and understand what the most important pieces of the e-commerce journey are.

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