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Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns

December 5, 2022

What Are Stale & Evergreen Campaigns

First, we need to get on the same page about exactly what constitutes stale and evergreen.

Evergreen PPC Campaigns Defined

Evergreen PPC campaigns are campaigns you always have running mainly because they contain core, targeted keywords common to your particular business, industry, or product you are selling.

Evergreen PPC campaign’s search demand is generally steady throughout the year. While they may have occasional sales spikes, they generally only drive a small portion of their interest from factors related to seasonality.

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