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How Dimensional Mail Can Be an Impressive Direct Mail Strategy

May 9, 2019

Via: Target Marketing

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Sometimes, direct mail marketing is really fun. Have you ever opened a can of worms? I did, and that dimensional mail really was a can of worms.

I received a soup can in the mail about 25 years ago. It looked just like a Campbell’s soup can, but instead of chicken noodle soup it was labeled “Can of Worms.” If you didn’t look too closely, you would swear it was a real soup can. Being in the direct marketing business, I appreciate stuff like this.

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