Tag: social media platforms

December 18, 2023

4.95 billion. That’s the number of social media users worldwide. For the savvy marketer, that number represents a market they can tap into to drive business growth. However, that number represents people who use social media in general. Each social […]

March 9, 2023

As the social media landscapes continue to evolve, with platforms’ ever-shifting focus, the continuing pivot-to-and-from-video, the algorithm and audience changes, social media content creators have been caught in the middle. They say dealing with the constant jostling is time consuming […]

March 1, 2023

Social media platforms have seen the rise of a new type of celebrity: the virtual influencer. And according to a recent survey, their market size is set to grow by at least 25% in 2023 alone. The rise of virtual […]

January 4, 2023

What Is Social Media Marketing? Before we dive into the how-tos, let’s first cover exactly what is meant by the term social media marketing – and what it’s used for. You probably don’t need a dictionary to figure out that […]

June 23, 2022

Over three billion people around the world use social media every month. Out of this, 75% feel that social media platforms play a key role in their purchasing mindset. This shows how a good social media strategy is a must […]

June 29, 2021

Most businesses know the importance of being active on different social media platforms. However, some might think of social media as an independent entity rather than something that impacts the rest of their digital marketing efforts. Social media provides many […]

January 27, 2021

Digital media spending was stronger during the holiday season as marketers sought to reach homebound shoppers and reverse declines brought on by the coronavirus pandemic. Merkle now reports signs of that activity among Google, Amazon and social media platforms returning […]

May 15, 2020

If done correctly, marketing isn’t an expense—it’s an investment that should lead to enhanced ROI. While ideally, this expenditure would benefit from infinite resources, in reality, marketers have a budget to stick to. This can be quite challenging, but it’s […]

June 21, 2018

Today, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, live videos and also text (because you need to read it), everything is almost visual. But what about […]

May 24, 2018

One of the most popular digital marketing buzzwords of 2018 is agility. Considering how fragmented the social media landscape has become and the rapid pace of ad product innovation, it’s no wonder marketers extol the strategy of thinking and acting […]

December 6, 2016

If you intend to humanize your brand and build affinity with your audience, your business should think seriously about starting an account on Snapchat. Before we get into specifics, let’s quickly sum up what Snapchat’s best use is in a […]

May 4, 2016

I’ve read plenty of articles highlighting tips and tricks for different social and messaging apps, and usually, I’m left unsatisfied. Here’s how it usually goes: I click the article, being the “secret tips” nerd that I am. The article is […]

February 3, 2016

Hayley Saltzman wants to get one thing straight: She doesn’t “just tweet” all day. “Since social media is still a relatively new career, people think all I do is write a tweet or Facebook all day,” she told Digiday about […]