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7 Predictions for How Brands Will Use Virtual Influencers to Connect With Consumers in 2023

March 1, 2023

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Social media platforms have seen the rise of a new type of celebrity: the virtual influencer. And according to a recent survey, their market size is set to grow by at least 25% in 2023 alone.

The rise of virtual influencers has given brands new ways to promote their products and services while preserving their reputations. Virtual influencers — like Lil Miquela, Polar and the 34 others already verified on Instagram — have built up large followings around the world and will be used by brands to target specific demographics and sell products in niche markets. As virtual influencers become more widespread, brands will also use them to produce personalized and authentic content, create interactive experiences, host online events and run highly tailored influencer marketing campaigns.

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