As the social media landscapes continue to evolve, with platforms’ ever-shifting focus, the continuing pivot-to-and-from-video, the algorithm and audience changes, social media content creators have been caught in the middle. They say dealing with the constant jostling is time consuming and difficult to manage.
A few years ago, content creators could use only one social media platform to establish their content strategies. But the deluge of social media platforms — and the fragmented marketplace — have made it difficult to keep up with where the audience is going, according to five creators, who say that navigating these headwinds while maintaining a strong presence on each of the platforms they use can be overwhelming.
