With a looming recession, every penny invested in marketing must deliver ROI. When misalignments exist between a CMO’s vision and SEO, getting buy-in won’t be easy. You must prove the value of organic search to the business and, ultimately, the significance of your job.
Have you ever submitted an SEO report and been immediately asked to “put something in the calendar” to go through it? Chances are, the report was too long to read, so they want you to present a summary in person.
To avoid these time-consuming hazards, understand what information matters to the C-suite and what will likely be ignored.
