What Is Social Media Marketing?
Before we dive into the how-tos, let’s first cover exactly what is meant by the term social media marketing – and what it’s used for.
You probably don’t need a dictionary to figure out that it’s a type of internet marketing that uses social media platforms as a tool.
But what makes this better than, say, print advertising or a television commercial? In a word:
Engagement
Unlike traditional forms of marketing, social media allows you to speak with your audience, not at them. You can generate conversations around your brand and what’s important to your customers in a give-and-take format.
