If done correctly, marketing isn’t an expense—it’s an investment that should lead to enhanced ROI. While ideally, this expenditure would benefit from infinite resources, in reality, marketers have a budget to stick to. This can be quite challenging, but it’s certainly not impossible. These tips and tricks are aimed at helping you maximize your budget and make good use of your already existing resources.
1. Track Results
Yes, tracking results can be a challenge, but it doesn’t even come close to how overwhelming it is to improve your tactics without knowing what’s working and what’s not. The fact that a platform may be working great for your competitors doesn’t mean that it’s going to work for you as well.
Invest time in seeing what works and what doesn’t, so you can stop spending money on what’s not bringing you any (or enough) return on investment. By doing this, you’ll be able to focus more of your resources on what’s helping your business.
2. Focus on High-Quality Content
While providing a lot of quantity may sound like a good idea, when the quality is lacking, it’s not. High-value content is important for search engine rankings, but also for how your consumers view your company—or your brand reputation. Keep in mind that being consistently helpful to your consumers establishes credibility, builds trust, and strengthens your reputation.
With that in mind, consider investing your resources in content that’s truly valuable, even if that means delivering less than you’ve done in the past.
3. Promote on All Platforms
When you create anything, whether it’s a blog post or a resource, such as an eBook or a white paper, link it on all social media platforms, from LinkedIn to Twitter, Facebook, and Instagram. Consider using an automated service that takes care of the dissemination for you, thus freeing up more of your time and helping you get more bang for your buck.
4. Research and Identify the Market
The first point of this article discussed the importance of tracking results since a successful marketing strategy needs to be based on real outcomes. Keeping this train of thought, a successful marketing strategy also needs a clear understanding of the target market.
Are you reaching your target market? You need a clear answer to this question. If you don’t have it, then you need to research by sending out surveys. This will help you figure out if you’re on the right track. But if you’re not, it will also help steer you in the right direction.
5. Make It Visual
When hearing new information, people are likely to remember no more than 10% of it after three days. On the other hand, if there’s a relevant image involved in that information, as much as 65% of it is remembered after the same number of days. In addition, Cisco approximates that 82% of all consumer internet traffic will be from videos by 2021.
These are just a few of the statistics making marketers focus their attention on visual forms of content. Try to do the same, to help your consumers better remember the content you’re putting out there.
6. Repurpose Your Material
If you’ve taken all the above advice into consideration, you’ve probably created excellent content. As such, repurposing it every so often will save you some time, energy, and, of course, money. For example, it may be a good idea to re-use part of your social media updates regarding a certain resource as headlines in the future.
Conclusion
It’s likely that your marketing budget can achieve more. By using these techniques, you can ensure that your content isn’t reaching just a bigger mass of people, but that it’s reaching the right audience, which is often more important. You’ll also put out more memorable information so that your potential customers will remember your brand with greater ease.
