Michael Airsley

Recent technological advancements have brought tremendous excitement to the marketing landscape, chiefly among them being the potential of AI to transform workflows, strategies, and results. Among these AI innovations, Retrieval Augmented Generation (RAG) stands out as a promising development. But

In today's digital age, having a robust online presence is essential for business success. Despite often facing considerable disadvantages such as limited budgets and lower brand awareness, small and medium-sized enterprises (SMEs) have numerous opportunities to compete with larger competitors

Digital advertising has undergone significant transformations, making it imperative for CMOs to reassess their strategies. Among the most crucial shifts is the need to integrate programmatic advertising and search. Operating these channels in isolation can limit a brand's potential, while a

Digital marketing now makes up over 70% of global ad investments, becoming a cornerstone of modern advertising. The digital landscape is teeming with opportunities, from social media platforms and search engines to video-sharing websites, each offering unique ways to connect with target audiences.

The digital marketing landscape in the iGaming industry witnessed a significant shift with the recent acquisition of Leetz Media by Revpanda. With this strategic merger, Revpanda not only expands its portfolio but also strengthens its foothold as a dominant player in the realm of online casino

Digital marketing is poised for exponential growth, fundamentally altering how businesses engage with audiences and create effective campaigns. The ascendance of the internet and the widespread adoption of mobile devices have reshaped consumer behavior, offering unprecedented opportunities and

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business owner. You want to catch customers where they are exploring search engines and using social media.

In the rapidly evolving world of digital marketing, staying ahead of emerging trends is crucial for maintaining a competitive edge. As we move further into 2024 and beyond, certain technological advancements and strategies stand out as essential components for any successful digital marketing

The legal industry is experiencing a transformative era driven by technological advancements, particularly in artificial intelligence (AI). As AI tools like Google Gemini, ChatGPT, and legal-specific software like Lex Machina become more prevalent, questions arise about the continued relevance of

The marketing landscape has evolved dramatically over the past decade, with an increasing focus on digital and social media platforms. Amid this digital revolution, one wonders: is the marketing industry underrating the power of out-of-home (OOH) advertising? Despite its historical roots and the