Tag: SMM

October 13, 2023

Large-scale, in-person events are back on the minds and schedules of marketers and ad industry professionals now that the world has returned to most pre-pandemic activities that were unheard of not too long ago. “Industry-specific events that bring together advertisers, […]

September 26, 2023

Facebook can be sued over claims its advertising algorithm is biased, a California State Court of Appeals has ruled. The decision reverses a previous ruling from 2020 that stated Facebook was protected from accountability under Section 230 – a law […]

September 14, 2023

The social media landscape has changed rapidly. Elon Musk’s mercurial changes at X prompt a lot of discussion. So do government proposals to ban TikTok. YouTube added Shorts to compete with TikTok. Meta added Threads as an alternative to X. […]

September 1, 2023

Social media has been at the forefront of digital marketing for quite some time, and it’s unlikely this will change in the near future. In fact, we are still seeing new social media channels and platforms emerge – alongside a […]

August 29, 2023

Optimizing your social media pages can help boost your visibility in search engine results and attract more organic traffic to your website. Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media […]

August 23, 2023

We’re all being asked to deliver bigger, better results with less investment. A friend of mine who’s a marketing leader at a B2B fintech told me last week that her company slashed her budget by 40% — but kept targets […]

August 22, 2023

Online leads are not all equal. The quality of those leads ultimately matters in driving meaningful business outcomes. Focusing on high-quality leads in your PPC campaigns increases your return on investment for your marketing dollars. Additionally, improving lead quality allows […]

August 18, 2023

If you’re not using social media to grow your brand awareness, improve brand sentiment, and build a community of loyal followers, you should be. With more social platforms popping up every month, there are more ways than ever to connect […]

August 9, 2023

As the leading innovator in modern AI technology, OpenAI has done it again with its latest product, Code Interpreter. What is Code Interpreter in ChatGPT? Code Interpreter is an official OpenAI plugin that uses Python to allow for file uploads […]

August 7, 2023

TikTok is implementing major changes to its ad products in Europe to ensure it meets EU regulations. The platform plans to significantly reduce targeted advertising capabilities, while ads that violate its rules will be put on global bans. Under the […]

August 1, 2023

When Mark Zuckerberg started Facebook as little more than a student prank in a dorm room, he could have hardly guessed that he was about to create one of the world’s favorite connecting tools. But not only that — in […]

July 28, 2023

LinkedIn is a social media platform specifically geared towards businesses and professionals that want to network and promote their personal or professional brands. This article will explore LinkedIn marketing, including best practices and specific ways to use LinkedIn to reach […]

July 27, 2023

Instagram is the third most popular social channel, with 500 million daily active users and one billion monthly active users. That’s a lot of targeted audience to tap into; naturally, there is no shortage of brands leveraging the social platform. […]

July 25, 2023

Instagram will be expanding its subscription feature outside the U.S. for the first time in the coming weeks. After successfully rolling out this capability in America last year, the social platform has announced plans to roll it out in 10 […]

July 24, 2023

In 2017, I crafted a comprehensive four-part system to structure SEO strategies and teams, which was covered in various publications and was reviewed on the “Best SEO Podcast” by Matt Bertram and Chris Burres. Drawing from my leadership experience with […]

July 18, 2023

You’re an SEO with the best intentions of driving traffic and awareness for your brand (or client). After work, you take a spin to the grocery store and pay a few bucks more than you expected. On the way home, […]

July 17, 2023

Creating interactive c content is a great way to understand whether your company’s marketing messages are landing correctly. Social media interaction posts can also be used as an opportunity to learn more about your audience, build interest and engagement, and […]

July 14, 2023

There’s no denying it: Social media has become an integral part of our lives. Whether for business or pleasure, many of us use social media in some regard every day. But with the rise of so many social platforms and […]

July 10, 2023

It seems like every week, a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas, and images shared on the networks. Limitations for social images are a combination of dimension, image size – […]

June 15, 2023

According to a broadcast from Mark Zuckerberg, CEO of Meta, via the Meta Channel, Instagram Broadcast Channels are becoming available to users worldwide. Here’s what you need to know, including what they are, how to find ones to follow, and […]