The social media landscape has changed rapidly.
Elon Musk’s mercurial changes at X prompt a lot of discussion. So do government proposals to ban TikTok. YouTube added Shorts to compete with TikTok. Meta added Threads as an alternative to X. Every platform changes its algorithm to accommodate its latest business model.
How do you update your social media strategy with all that’s happening? Do you even need to change it?
That’s the question posed to the experts presenting at Content Marketing World. They didn’t disappoint, sharing ideas that range from the audience to the content to the process.
