Tag: SMM

July 10, 2023

It seems like every week, a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas, and images shared on the networks. Limitations for social images are a combination of dimension, image size – […]

June 15, 2023

According to a broadcast from Mark Zuckerberg, CEO of Meta, via the Meta Channel, Instagram Broadcast Channels are becoming available to users worldwide. Here’s what you need to know, including what they are, how to find ones to follow, and […]

June 14, 2023

The Reuters Institute has released its annual review of news consumption trends, which, in many ways, also reflect broader online usage habits, and as such, it includes some valuable points of note for social media marketers that are looking to […]

June 9, 2023

Looking for ways to improve your social media marketing performance, and get more out of your online efforts? This could help – social media advisor Angie Gensler has put together a listing of key tips to cross-check against your social […]

June 6, 2023

Born between 1997 and 2012, Generation Z (Gen Z) are the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives. And as the largest generation in history, Gen Z is […]

June 5, 2023

LinkedIn’s ad revenue continues to grow, although the rate has slowed. In a tough marketplace, LinkedIn is itself calling attention to how its user base of business professionals are also consumers and ones who earn more on average than users […]

June 1, 2023

Remember in The Little Mermaid when Ariel sits in the grotto pulling petals off her underwater flower, wondering if Prince Eric loves her or loves her not? That about sums up my relationship with hashtags. I love them for their […]

May 24, 2023

There’s no doubt that local marketing is becoming increasingly more competitive. To outpace competitors and engage with local customers, especially when you’re a national brand, it helps to incorporate a more well-rounded approach to marketing across search, social, and reputation […]

May 24, 2023

Third-party platforms will soon be able to offer another type of Instagram ad placement via their apps, with Meta announcing that ads in Instagram search results will now be integrated into the Instagram Marketing API. Instagram added search ads placement […]

May 22, 2023

Here’s some good news for email teams. Email is by far seen as the most effective marketing channel: 41% of marketeers say so, versus 16% apiece for social media and paid search, according to the 2023 State of Email Workflows […]

May 18, 2023

It’s been coming for a while, but Twitter has today confirmed that Twitter Blue subscribers – all 650k of them – can now upload videos up to two hours long in the app. As per Twitter: “Subscribers can upload videos […]

May 16, 2023

ActiveCampaign has made a strategic move into the AI content business. It is offering new AI tools in beta, and expects to generate content in 1:1 emails, SMS, landing pages and forms in the coming months. The new offering, ActiveCampaign […]

May 15, 2023

Have you ever thought about becoming a social media influencer, and getting paid to create content online? Sure, all of us have looked at some celebrity or big-name internet star and thought ‘I could do that’, but have you ever […]

May 12, 2023

Are you looking for ways to increase brand visibility online? Want to learn the hottest trends in social media in 2023? The team from Mentionlytics share their social media trends in this infographic. Here’s what makes their list: TikTok Social […]

May 12, 2023

Has your list of followers on LinkedIn changed? If so, it’s because LinkedIn said it is now removing “hibernated” and “restricted” accounts from the connection and follower counts of all members and will continue to regularly do so heading forward. […]

May 9, 2023

TikTok has held its third annual ‘TikTok World’ event today, where it’s shared new insight into its latest product developments, ad tools, and creator options, along with strategy tips and pointers to help businesses grow their TikTok presence. And even […]

May 3, 2023

One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links […]

April 28, 2023

Traditional media has often been characterized by its inaccessible barriers to entry. The costs associated with distributing content in major publications were, and still are, a prominent deterrent for parties looking to expose their messaging to a greater audience. It […]

April 28, 2023

Shortly after CEO Mark Zuckerberg mentioned the term “AI” 27 times in Meta’s first-quarter earnings call, the company announced a further investment in AI ad targeting through Shops and its Meta Advantage suite. Next year, it will require Shops to […]

April 27, 2023

Social media has transformed the business world and opened up new career paths in the social media field. There are more opportunities than ever to explore fresh and exciting careers, and understanding what is required to pursue your desired career […]