Instagram is the third most popular social channel, with 500 million daily active users and one billion monthly active users.
That’s a lot of targeted audience to tap into; naturally, there is no shortage of brands leveraging the social platform.
Like all social media channels, with those huge numbers of users, it’s easy to fall through the cracks. Just because you put effort into your posts doesn’t mean your posts will be seen.
It’s worth knowing that Instagram’s algorithms promote recent posts alongside interest and relationship, so determinng when your users are active is crucial.
