You’re an SEO with the best intentions of driving traffic and awareness for your brand (or client). After work, you take a spin to the grocery store and pay a few bucks more than you expected.
On the way home, you stop to fill your gas tank and notice that the price per gallon is higher than the last time you filled it.
You shrug and start mentally planning the next day – digging into your favorite keyword research tool, checking out site speed metrics after some asset optimizations, and prioritizing some pages to review after doing month-over-month traffic analysis.
