Tag: sales

September 28, 2023

In any PPC campaign, the ultimate goal is to improve and deliver better results year after year. Ideally, trendlines in your performance charts are going up and to the right. Yet, despite the best of intentions, an account can hit […]

August 23, 2023

We’re all being asked to deliver bigger, better results with less investment. A friend of mine who’s a marketing leader at a B2B fintech told me last week that her company slashed her budget by 40% — but kept targets […]

August 21, 2023

The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could rely solely on a single channel to drive sales for your business. Now, in order to seamlessly integrate into consumers’ daily digital experiences, you […]

August 9, 2023

When you’re trying to find new and innovative ideas to grow your business, attracting potential customers and converting them into loyal buyers is critical for sustainable success. A robust sales strategy is a fundamental pillar of achieving this goal, and […]

July 31, 2023

While content is a foundational aspect of any SEO plan, it can be overwhelming for a local business to produce. An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out […]

July 17, 2023

How does SEO content help increase sales? Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. They never align it with their sales efforts, leaving a huge gap in their business […]

July 25, 2022

Companies use email for marketing because it’s an effective way to reach their customer base through a channel they use most often. People spend a lot of time checking email — to the tune of 143 minutes every weekday — […]

July 12, 2022

As an entrepreneur, it’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Brand awareness refers to how often your brand or product name comes up in conversations, and the […]

July 11, 2022

You probably have your holiday email blast ready to go. Or at least you have an idea of what it should be considering the retail season kicks off earlier and earlier each year. However, while the subject lines are catchy, […]

July 7, 2022

As the vehicle driving all public-facing messaging for the organization, content is essential to the success of every department. With all the different goals to achieve, it’s no wonder tension builds when it comes to content production and distribution. Seemingly […]

April 29, 2022

Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not properly planned, you may inadvertently stall revenue and limit your own success. We have to be intentional in […]

August 27, 2021

Marketing is all about reaching your target audience at the right place and at the right time. With more than 4.8 billion people using the internet today, internet marketing is one of the easiest and most affordable ways to reach […]

August 19, 2021

Salesforce has offered up a first glimpse of plans to integrate Slack into its products following the completion of its US$27.7 billion acquisition last month. Salesforce said on Monday that Slack will be integrated into the Customer 360 platform in […]

April 20, 2020

As the world’s biggest advertiser, P&G sets the tone for the consumer packaged goods (CPG) industry and the many companies that rely on its estimated $10.1 billion in yearly spending on media and marketing services worldwide. The company is committed […]

March 12, 2020

Improving your sales team’s effectiveness is an ongoing process. Content marketing can help. In fact, content is no longer a nice-to-have. For most marketers, it’s a must-have. Here’s why. Content IS Your Sales Team For starters, today’s buyers are typically […]

January 16, 2020

Personalized marketing campaigns have been a hot topic for some time now and for good reason—getting personal with your leads will help you close more deals. And since the stakes are high, it’s no wonder that 65% of B2B buyers […]

December 5, 2019

At this point, every marketer knows how important social media is for building a presence and making sales. However, marketers also know that selling products or services on social media requires a vastly different approach than “spray and pray.” This […]

November 8, 2019

Crafting a more holistic marketing approach based on better sales and marketing integration is helping Hewlett Packard Enterprise improve account based marketing (ABM) and better engage key target accounts. In 2014, Hewlett Packard split into two divisions, HP inc., the […]

July 21, 2019

A steady stream of sales leads (or lack thereof) is what makes or breaks your business. Regardless of how excellent your products or services are, if no one knows about them, it’s rather impossible to maintain your competitive edge. But […]

May 1, 2019

If your sales team doesn’t like the leads your marketing team is sending them, you should be inviting those marketing folks to sit in on sales calls to help them create the right content marketing programs. It’s not news that […]