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P&G boosts marketing as US sales surge amid pandemic

April 20, 2020

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As the world’s biggest advertiser, P&G sets the tone for the consumer packaged goods (CPG) industry and the many companies that rely on its estimated $10.1 billion in yearly spending on media and marketing services worldwide. The company is committed to “doubling down” on marketing, in the words of CFO Jon Moeller, as the coronavirus pandemic spurs increased media consumption among people who are stuck at home and are more likely to see advertising.

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