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Tag: sales


News

CMOs Must Ask These 4 Questions to Create Successful Ad Campaigns

April 16, 2019

Via: Target Marketing

CMOs should always aim to tie their ad campaigns to incremental sales impact. Failure to do so can not only hurt your professional reputation, but also lead to smaller marketing budgets for your brand in the future. After all, CFOs […]


Marketing Technologies, Other Technologies

How B2B Marketing Can Make B2B Sales Easy

April 3, 2019

Via: Target Marketing

My headline isn’t going to win any friends across the aisle in the land of sales teams, and I’ll admit there’s a bit of attention-seeking there. But, even though I won’t suggest that sales is by definition easier than marketing, […]


Marketing Channels, Web Advertising

4 Factors That Cause Google Ads Campaigns to Fail

March 6, 2019

Via: Target Marketing

Google Ads campaigns can be a very effective way to generate leads if you know what you’re doing. The problem is that many people jump into Google Ads blindly. They figure Google will lead them through the steps and instantly, […]


Big Data, Customer Data

The Cost Marketing Pays When Sales Misuses the CRM

February 7, 2019

Via: Target Marketing

Bad things happen when sales reps ignore all of the insights their organization’s marketers place in the CRM system. From management not being able to discern how pipeline strength correlates to sales activity to them simply focusing on closed deals, […]


Marketing Technologies, Other Technologies

B2B Marketing ROI — Focus on Quality Over Quantity

November 20, 2018

Via: Target Marketing

The efficacy of B2B marketing can be notoriously hard to measure. Due to long sales cycles and channel conflicts, most B2B marketers are underestimating the ROI of their campaigns. In an effort to improve ROI, B2B marketers often fall into […]


Advertising Technology, Industries, Retail

Sales Enablement Tools Are the Keys to Making More Money

July 6, 2018

Via: Entrepreneur

Over the last several years, many technologies have been developed to help accelerate and automate the sales and marketing functions. First, it was upper funnel tools that help drive customer awareness and consideration through marketing automation. Then came the middle […]


Automation, Marketing Technologies

Sales and Marketing Automation: Explaining the Difference

June 14, 2018

Via: Target Marketing

Is the difference between sales and marketing automation confusing you? There’s a reason why. Sales teams are being pushed to hit prospecting “activities” numbers — to the exclusion of making those activities count. As one of my students selling enterprise […]


Editorial

How to Get Influencer Marketing Right

March 16, 2018

Via: Natalie Dunn

Celebrities are out – and influencers are in. It seems like social media has brought “ordinary people” to the forefront, and along with them, the rise of influencer marketing. According to Adweek, Influencer marketing is a form of marketing in […]


Content & SEO, Marketing Technologies

Yes, There Is Power in Your Marketing Humor

February 8, 2018

Via: Convince and Convert

When given a choice, I choose to laugh, no matter the situation, as long as kindness prevails. With that said, I have been told that my professional voice is memorably unprofessional—perceived as advantageous or dangerous, depending on the recipient’s sense […]


Content & SEO, Marketing Technologies

Using Content to Bridge the Sales-Marketing Divide

January 15, 2018

Via: Target Marketing

Too often in content marketing circles — and marketing circles in general — we see a separation between the work marketers do and what their counterparts in the sales department do. That’s not healthy. Combating that issue can be a […]


Marketing Technologies, Other Technologies

How controlling your recommendations system can drive sales growth

December 5, 2017

Via: Digiday

It’s impossible to open up a business publication today without reading something about the changing landscape of retail.  First, the mom-and-pop shops disappeared, then established retail doors started closing, and now some big box staples are shutting down. There is […]


Marketing Channels

Defending Your Digital Marketing Budget

September 6, 2017

Via: Target Marketing

It’s hard to get marketing results if you don’t have a digital marketing budget. Here are three ways to position your marketing team to get the budget you need. 1. Data Matters First and foremost, you have to track your […]


Content & SEO, Marketing Technologies

11 Reasons Your Content Marketing Strategy Is Bleeding Money (And How To Stop It)

April 18, 2017

Via: Social Media Today

When we launch a content marketing strategy, we want to see results quickly. But many of us are actually met with…crickets. We pour our heart and soul into uncovering research, crafting new ideas and then bringing those strategies to life. […]


News

A luxury retailer increased sales 171% with smart retargeting

March 28, 2017

Via: Digiday

Outlaw Willie Sutton was once asked why he robbed banks. His reply? “Because that’s where the money is.” Straightforward common sense like that is unusual in digital advertising. For instance, we often fail to consider the type of device, the […]


Marketing Technologies, Other Technologies

Persona Marketing Tricks

February 23, 2017

Via: Target Marketing

How does a marketer go about creating the most effective set of personas? The first step is to create the 360-degree customer view out of available data. Personalization must be about the person, not about channel, product or even brand. […]


Digital Media & Mobile, Media

M-Commerce Soars; Shoppers Find Fun In Thinning Crowds

November 28, 2016

Via: Media Post

Black Friday ushered in a new era in holiday shopping, in what looks to be a win-win-win: Slightly smaller-than-usual crowds still packed the malls. E-commerce sales rose sharply. And mobile had its breakout moment, with m-commerce shattering expectations. While physical […]


Advertising & Branding

What Snapchat’s Discover ad sales shift may mean for marketers

October 31, 2016

Via: Marketing Land

Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those publishers because they can’t package Snapchat inventory into their pitches to brands, or a good thing because […]


Advertising Technology

How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years

October 28, 2016

Via: Adweek

NPR has the equivalent of a podcast testing lab that’s now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new politics podcast, so it pitted a week-in-review concept versus a […]


Business and Industrial, Industries

How to Improve Your Sales Process and Increase Business

October 18, 2016

Via: Entrepreneur

Every entrepreneur is a salesperson. Being disciplined, working hard and paying attention to details are necessary to being a successful one. The first step is “prospecting.” There are a number of ways to prospect, from networking with people you know, with people […]


Digital Media & Mobile, Media

Unsuccessful Site Search Leaves Sales On The Table

October 10, 2016

Via: Media Post

According to the study and report of more than 1,000 American shoppers by RichRelevance, while site search is critically important to shoppers, the study suggests that many retailers have not evolved site search to meet the demands of an omnichannel […]