April 16, 2019
Via: Target MarketingCMOs should always aim to tie their ad campaigns to incremental sales impact. Failure to do so can not only hurt your professional reputation, but also lead to smaller marketing budgets for your brand in the future. After all, CFOs […]
Marketing Technologies, Other Technologies
April 3, 2019
Via: Target MarketingMy headline isn’t going to win any friends across the aisle in the land of sales teams, and I’ll admit there’s a bit of attention-seeking there. But, even though I won’t suggest that sales is by definition easier than marketing, […]
Marketing Channels, Web Advertising
March 6, 2019
Via: Target MarketingGoogle Ads campaigns can be a very effective way to generate leads if you know what you’re doing. The problem is that many people jump into Google Ads blindly. They figure Google will lead them through the steps and instantly, […]
February 7, 2019
Via: Target MarketingBad things happen when sales reps ignore all of the insights their organization’s marketers place in the CRM system. From management not being able to discern how pipeline strength correlates to sales activity to them simply focusing on closed deals, […]
Marketing Technologies, Other Technologies
November 20, 2018
Via: Target MarketingThe efficacy of B2B marketing can be notoriously hard to measure. Due to long sales cycles and channel conflicts, most B2B marketers are underestimating the ROI of their campaigns. In an effort to improve ROI, B2B marketers often fall into […]
Advertising Technology, Industries, Retail
July 6, 2018
Via: EntrepreneurOver the last several years, many technologies have been developed to help accelerate and automate the sales and marketing functions. First, it was upper funnel tools that help drive customer awareness and consideration through marketing automation. Then came the middle […]
Automation, Marketing Technologies
June 14, 2018
Via: Target MarketingIs the difference between sales and marketing automation confusing you? There’s a reason why. Sales teams are being pushed to hit prospecting “activities” numbers — to the exclusion of making those activities count. As one of my students selling enterprise […]
March 16, 2018
Via: Natalie DunnCelebrities are out – and influencers are in. It seems like social media has brought “ordinary people” to the forefront, and along with them, the rise of influencer marketing. According to Adweek, Influencer marketing is a form of marketing in […]
Content & SEO, Marketing Technologies
February 8, 2018
Via: Convince and ConvertWhen given a choice, I choose to laugh, no matter the situation, as long as kindness prevails. With that said, I have been told that my professional voice is memorably unprofessional—perceived as advantageous or dangerous, depending on the recipient’s sense […]
Content & SEO, Marketing Technologies
January 15, 2018
Via: Target MarketingToo often in content marketing circles — and marketing circles in general — we see a separation between the work marketers do and what their counterparts in the sales department do. That’s not healthy. Combating that issue can be a […]
Marketing Technologies, Other Technologies
December 5, 2017
Via: DigidayIt’s impossible to open up a business publication today without reading something about the changing landscape of retail. First, the mom-and-pop shops disappeared, then established retail doors started closing, and now some big box staples are shutting down. There is […]
September 6, 2017
Via: Target MarketingIt’s hard to get marketing results if you don’t have a digital marketing budget. Here are three ways to position your marketing team to get the budget you need. 1. Data Matters First and foremost, you have to track your […]
Content & SEO, Marketing Technologies
April 18, 2017
Via: Social Media TodayWhen we launch a content marketing strategy, we want to see results quickly. But many of us are actually met with…crickets. We pour our heart and soul into uncovering research, crafting new ideas and then bringing those strategies to life. […]
March 28, 2017
Via: DigidayOutlaw Willie Sutton was once asked why he robbed banks. His reply? “Because that’s where the money is.” Straightforward common sense like that is unusual in digital advertising. For instance, we often fail to consider the type of device, the […]
Marketing Technologies, Other Technologies
February 23, 2017
Via: Target MarketingHow does a marketer go about creating the most effective set of personas? The first step is to create the 360-degree customer view out of available data. Personalization must be about the person, not about channel, product or even brand. […]
November 28, 2016
Via: Media PostBlack Friday ushered in a new era in holiday shopping, in what looks to be a win-win-win: Slightly smaller-than-usual crowds still packed the malls. E-commerce sales rose sharply. And mobile had its breakout moment, with m-commerce shattering expectations. While physical […]
October 31, 2016
Via: Marketing LandSnapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those publishers because they can’t package Snapchat inventory into their pitches to brands, or a good thing because […]
October 28, 2016
Via: AdweekNPR has the equivalent of a podcast testing lab that’s now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new politics podcast, so it pitted a week-in-review concept versus a […]
Business and Industrial, Industries
October 18, 2016
Via: EntrepreneurEvery entrepreneur is a salesperson. Being disciplined, working hard and paying attention to details are necessary to being a successful one. The first step is “prospecting.” There are a number of ways to prospect, from networking with people you know, with people […]
October 10, 2016
Via: Media PostAccording to the study and report of more than 1,000 American shoppers by RichRelevance, while site search is critically important to shoppers, the study suggests that many retailers have not evolved site search to meet the demands of an omnichannel […]