While content is a foundational aspect of any SEO plan, it can be overwhelming for a local business to produce.
An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share.
To heed the advice of creating content, many local businesses default to blogging.
Yet the results are usually underwhelming: a few 300-word articles that are read by a total of three people.
