Tag: retail

November 20, 2023

In today’s dynamic retail landscape, attracting and maintaining foot traffic is a critical element for the success of any brick-and-mortar store. The challenge is not only about increasing the number of visitors but also about ensuring that these visitors convert […]

October 17, 2023

The quickly growing retail media channel is a hot topic at Advertising Week New York, with some expressing the desire for retailers to eventually “decouple” their first-party data and allow that information — an increasingly rich asset in the lead-up […]

September 29, 2023

In today’s dynamic retail environment, there’s a significant shift occurring in the way brands approach their customers. Historically, many industries prioritized competitive prices and discounts. However, the modern consumer is evolving, and the marketing world must follow suit. Brands are […]

September 26, 2023

Microsoft Advertising Network for retail has been rolled out in the US. The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting […]

October 14, 2022

How do you deliver personalized marketing without being creepy or violating a privacy policy? Google, and every other ad tech company, is trying to answer this question. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury […]

February 14, 2022

A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products. The study aims to identify TikTok’s role in and perceptions across the retail consumer journey. According to […]

January 6, 2021

Retailers and marketers in a variety of categories not only increased their ad spending during the holidays, but they also saw big improvements in their sales conversions. The results indicate marketers pushed hard to reach people at home, especially among […]

December 1, 2020

Aside from COVID-19, “retail media networks” is perhaps the phrase uttered most by grocery retailers in 2020. Amazon now claims one of the few growing ad businesses out there, and as the world’s third-largest digital media seller, it’s seriously challenging […]

October 29, 2020

With origins going back to the ’50s, Black Friday is probably the most significant shopping event of the year. Maybe even more so in 2020, when sales have just recently started to recover after a sharp drop in April due […]

December 17, 2019

With new technologies emerging, marketers have no choice but to adapt. Those who want to stay ahead of the game should keep an eye on how markets change. Wondering what’s coming next year? Discover below the most important e-commerce trends […]

November 18, 2019

One of the latest trends in e-commerce is the implementation of visual search and trust me on this one: you don’t want to be the business manager who ignores it. Nowadays, customers are increasingly relying on social media platforms like […]

May 20, 2019

Compared to today, the physical world of the future will be planned without much guesswork involved. It will be developed in an inch-by-inch fashion, thanks to 3D mapping startups like Fantasmo, Matterport, Deepmap, Velodyne Lidar and Netradyne. 3D mapping (also […]

April 29, 2019

Now that the first quarter of 2019 is over, there’s one company (in particular) that has a few of us as confused and contemplative as the iconic business baboon. Hint: This retail giant is no longer No. 1 in customer […]

February 22, 2019

It’s no secret that marketers within every industry are under significant pressure to continually acquire new customers. In a new report from WBR Research, commissioned by SheerID, “The State of Customer Acquisition,” 150 digital marketers were surveyed across five sectors […]

November 20, 2018

Black Friday is getting closer, and with it is the start of what’s expected to be a robust shopping season. As it does, retailers are betting that millennials will drive significant sales during the 2018 holidays. Consumers plan to spend […]

August 29, 2018

The past several years have been especially prosperous for Amazon, and 2018 has seen the company’s fortunes – as well as that of its founder and CEO, Jeff Bezos – rise to new heights. But critics say that Amazon’s success […]

August 15, 2018

The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there’s every reason to believe that Amazon’s ad revenue will continue to […]

August 9, 2018

Retail is an increasingly digital world and, more recently, it’s mobile. In fact, Forrester’s 2018 Retail Best Practices: Mobile Web study found smartphones will play a role in over one-third of total U.S. retail sales in 2018. Consumers of all […]

May 14, 2018

Social content is second nature for many brands in verticals like retail and beauty. But what about industries like insurance that aren’t known for being consumer-friendly? How can insurance companies build meaningful connections with their audiences in a business where […]

May 4, 2018

With less distinction between online and offline commerce, we’re in a new era of “omni-shopping”. For retailers, that means they should be offering customers a seamless journey both online and offline. This presents more opportunities, but also comes with considerable […]