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Tag: retail


Marketing Technologies, Other Technologies

Ad Targeting Is Moving To A Cohort Model, Especially For Retail

October 14, 2022

Via: AdExchanger

How do you deliver personalized marketing without being creepy or violating a privacy policy? Google, and every other ad tech company, is trying to answer this question. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury […]


Marketing Channels, Social Media Marketing

TikTok A Key Part Of Consumers’ Path To Purchase

February 14, 2022

Via: Search Engine Journal

A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products. The study aims to identify TikTok’s role in and perceptions across the retail consumer journey. According to […]


Email Marketing, Marketing Channels, News

Retailers see 32% jump in conversions for email ads, study finds

January 6, 2021

Via: Mobile Marketer

Retailers and marketers in a variety of categories not only increased their ad spending during the holidays, but they also saw big improvements in their sales conversions. The results indicate marketers pushed hard to reach people at home, especially among […]


Marketing Channels

The rise of retail media networks calls for standardization

December 1, 2020

Via: Marketing Dive

Aside from COVID-19, “retail media networks” is perhaps the phrase uttered most by grocery retailers in 2020. Amazon now claims one of the few growing ad businesses out there, and as the world’s third-largest digital media seller, it’s seriously challenging […]


Editorial

Black Friday: 5 Digital Marketing Strategies to Consider

October 29, 2020

Via: Natalie Dunn

With origins going back to the ’50s, Black Friday is probably the most significant shopping event of the year. Maybe even more so in 2020, when sales have just recently started to recover after a sharp drop in April due […]


Editorial

Top e-commerce trends for 2020. Adapt, engage, stay ahead

December 17, 2019

Via: Natalie Dunn

With new technologies emerging, marketers have no choice but to adapt. Those who want to stay ahead of the game should keep an eye on how markets change. Wondering what’s coming next year? Discover below the most important e-commerce trends […]


Editorial

Visual Search in E-Commerce: How to Stay Ahead of the Game in 2020

November 18, 2019

Via: Natalie Dunn

One of the latest trends in e-commerce is the implementation of visual search and trust me on this one: you don’t want to be the business manager who ignores it. Nowadays, customers are increasingly relying on social media platforms like […]


Marketing Technologies, Other Technologies

6 Ways That 3D Mapping Will Change Retail Forever

May 20, 2019

Via: Adweek

Compared to today, the physical world of the future will be planned without much guesswork involved. It will be developed in an inch-by-inch fashion, thanks to 3D mapping startups like Fantasmo, Matterport, Deepmap, Velodyne Lidar and Netradyne. 3D mapping (also […]


News

What Costco Overtaking Amazon in Customer Satisfaction Means to Marketers

April 29, 2019

Via: Target Marketing

Now that the first quarter of 2019 is over, there’s one company (in particular) that has a few of us as confused and contemplative as the iconic business baboon. Hint: This retail giant is no longer No. 1 in customer […]


Big Data, Customer Data

How Digital Marketers Are Fighting Back Against a Noisy Marketplace

February 22, 2019

Via: Target Marketing

It’s no secret that marketers within every industry are under significant pressure to continually acquire new customers. In a new report from WBR Research, commissioned by SheerID, “The State of Customer Acquisition,” 150 digital marketers were surveyed across five sectors […]


Big Data, Customer Data

What Retail Brands Can Expect From Millennial Shoppers This Black Friday

November 20, 2018

Via: Adweek

Black Friday is getting closer, and with it is the start of what’s expected to be a robust shopping season. As it does, retailers are betting that millennials will drive significant sales during the 2018 holidays. Consumers plan to spend […]


Marketing Channels, Social Media Marketing

Amazon’s new FC Ambassadors program is bad social media strategy

August 29, 2018

Via: Econsultancy blog

The past several years have been especially prosperous for Amazon, and 2018 has seen the company’s fortunes – as well as that of its founder and CEO, Jeff Bezos – rise to new heights. But critics say that Amazon’s success […]


News

Amazon is courting advertisers with video ads, external links

August 15, 2018

Via: Econsultancy blog

The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there’s every reason to believe that Amazon’s ad revenue will continue to […]


Marketing Technologies, Mobile Marketing

Mobile Customers’ Top 5 Demands of E-Commerce Brands

August 9, 2018

Via: Target Marketing

Retail is an increasingly digital world and, more recently, it’s mobile. In fact, Forrester’s 2018 Retail Best Practices: Mobile Web study found smartphones will play a role in over one-third of total U.S. retail sales in 2018. Consumers of all […]


Marketing Channels, Social Media Marketing

4 Winning Strategies for Insurance Brands on Social

May 14, 2018

Via: Adweek

Social content is second nature for many brands in verticals like retail and beauty. But what about industries like insurance that aren’t known for being consumer-friendly? How can insurance companies build meaningful connections with their audiences in a business where […]


Big Data, Customer Data

Will ‘buy now, pay later’ change the in-store customer experience?

May 4, 2018

Via: Econsultancy blog

With less distinction between online and offline commerce, we’re in a new era of “omni-shopping”. For retailers, that means they should be offering customers a seamless journey both online and offline. This presents more opportunities, but also comes with considerable […]


Email Marketing, Marketing Channels

The virtues of re-engaging dormant customers

May 2, 2018

Via: Econsultancy blog

Companies spend a huge amount of time and money on customer acquisition. And why shouldn’t they? After all, growing a business significantly is usually best accomplished by growing the number of people who pay for its products and services. But […]


Industries, Retail

Physical Retail Isn’t Dead: It’s Working With Tech to Be More Human-Focused

April 18, 2018

Via: Adweek

To understand the future of retail and its ever-evolving intersection with technology, look no further than Daft Punk. Early on, Daft Punk tried to convince the world that they were technology rather than humans. To prove the point, their live […]


Industries, Retail

Focus on these 5 areas to deliver big results in e-commerce SEO

September 1, 2017

Via: Marketing Land

When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going […]


Industries, Retail

How Google Shopping Can Help Retailers Bounce Back

June 8, 2017

Via: Media Post

The bad headlines just keep coming: “Woes deepen at US Department Stores” (Financial Times), reporting tough times at Macy’s, Kohl’s and Dillard’s; “Department Stores Sales Sag” (The Wall Street Journal) on the struggles at Nordstrom and Hudson’s Bay (Saks Fifth Avenue […]