Top

Tag: retail


News

How to Increase Foot Traffic to Your Retail Store

November 20, 2023

Via: Entrepreneur

In today’s dynamic retail landscape, attracting and maintaining foot traffic is a critical element for the success of any brick-and-mortar store. The challenge is not only about increasing the number of visitors but also about ensuring that these visitors convert […]


News

Marketers see promise in push to ‘decouple’ retail media data

October 17, 2023

Via: Marketing Dive

The quickly growing retail media channel is a hot topic at Advertising Week New York, with some expressing the desire for retailers to eventually “decouple” their first-party data and allow that information — an increasingly rich asset in the lead-up […]


Big Data, Customer Data

How to Market to the Increasingly Socially Conscious Customer

September 29, 2023

Via: Entrepreneur

In today’s dynamic retail environment, there’s a significant shift occurring in the way brands approach their customers. Historically, many industries prioritized competitive prices and discounts. However, the modern consumer is evolving, and the marketing world must follow suit. Brands are […]


Marketing Channels, Web Advertising

Microsoft Advertising Network for retail launches in the US

September 26, 2023

Via: Search Engine Land

Microsoft Advertising Network for retail has been rolled out in the US. The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting […]


Marketing Technologies, Other Technologies

Ad Targeting Is Moving To A Cohort Model, Especially For Retail

October 14, 2022

Via: AdExchanger

How do you deliver personalized marketing without being creepy or violating a privacy policy? Google, and every other ad tech company, is trying to answer this question. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury […]


Marketing Channels, Social Media Marketing

TikTok A Key Part Of Consumers’ Path To Purchase

February 14, 2022

Via: Search Engine Journal

A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products. The study aims to identify TikTok’s role in and perceptions across the retail consumer journey. According to […]


Email Marketing, Marketing Channels, News

Retailers see 32% jump in conversions for email ads, study finds

January 6, 2021

Via: Mobile Marketer

Retailers and marketers in a variety of categories not only increased their ad spending during the holidays, but they also saw big improvements in their sales conversions. The results indicate marketers pushed hard to reach people at home, especially among […]


Marketing Channels

The rise of retail media networks calls for standardization

December 1, 2020

Via: Marketing Dive

Aside from COVID-19, “retail media networks” is perhaps the phrase uttered most by grocery retailers in 2020. Amazon now claims one of the few growing ad businesses out there, and as the world’s third-largest digital media seller, it’s seriously challenging […]


Editorial

Black Friday: 5 Digital Marketing Strategies to Consider

October 29, 2020

Via: Natalie Dunn

With origins going back to the ’50s, Black Friday is probably the most significant shopping event of the year. Maybe even more so in 2020, when sales have just recently started to recover after a sharp drop in April due […]


Editorial

Top e-commerce trends for 2020. Adapt, engage, stay ahead

December 17, 2019

Via: Natalie Dunn

With new technologies emerging, marketers have no choice but to adapt. Those who want to stay ahead of the game should keep an eye on how markets change. Wondering what’s coming next year? Discover below the most important e-commerce trends […]


Marketing Technologies, Other Technologies

6 Ways That 3D Mapping Will Change Retail Forever

May 20, 2019

Via: Adweek

Compared to today, the physical world of the future will be planned without much guesswork involved. It will be developed in an inch-by-inch fashion, thanks to 3D mapping startups like Fantasmo, Matterport, Deepmap, Velodyne Lidar and Netradyne. 3D mapping (also […]


News

What Costco Overtaking Amazon in Customer Satisfaction Means to Marketers

April 29, 2019

Via: Target Marketing

Now that the first quarter of 2019 is over, there’s one company (in particular) that has a few of us as confused and contemplative as the iconic business baboon. Hint: This retail giant is no longer No. 1 in customer […]


Big Data, Customer Data

How Digital Marketers Are Fighting Back Against a Noisy Marketplace

February 22, 2019

Via: Target Marketing

It’s no secret that marketers within every industry are under significant pressure to continually acquire new customers. In a new report from WBR Research, commissioned by SheerID, “The State of Customer Acquisition,” 150 digital marketers were surveyed across five sectors […]


Big Data, Customer Data

What Retail Brands Can Expect From Millennial Shoppers This Black Friday

November 20, 2018

Via: Adweek

Black Friday is getting closer, and with it is the start of what’s expected to be a robust shopping season. As it does, retailers are betting that millennials will drive significant sales during the 2018 holidays. Consumers plan to spend […]


Marketing Channels, Social Media Marketing

Amazon’s new FC Ambassadors program is bad social media strategy

August 29, 2018

Via: Econsultancy blog

The past several years have been especially prosperous for Amazon, and 2018 has seen the company’s fortunes – as well as that of its founder and CEO, Jeff Bezos – rise to new heights. But critics say that Amazon’s success […]


News

Amazon is courting advertisers with video ads, external links

August 15, 2018

Via: Econsultancy blog

The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there’s every reason to believe that Amazon’s ad revenue will continue to […]


Marketing Technologies, Mobile Marketing

Mobile Customers’ Top 5 Demands of E-Commerce Brands

August 9, 2018

Via: Target Marketing

Retail is an increasingly digital world and, more recently, it’s mobile. In fact, Forrester’s 2018 Retail Best Practices: Mobile Web study found smartphones will play a role in over one-third of total U.S. retail sales in 2018. Consumers of all […]


Marketing Channels, Social Media Marketing

4 Winning Strategies for Insurance Brands on Social

May 14, 2018

Via: Adweek

Social content is second nature for many brands in verticals like retail and beauty. But what about industries like insurance that aren’t known for being consumer-friendly? How can insurance companies build meaningful connections with their audiences in a business where […]


Big Data, Customer Data

Will ‘buy now, pay later’ change the in-store customer experience?

May 4, 2018

Via: Econsultancy blog

With less distinction between online and offline commerce, we’re in a new era of “omni-shopping”. For retailers, that means they should be offering customers a seamless journey both online and offline. This presents more opportunities, but also comes with considerable […]


Email Marketing, Marketing Channels

The virtues of re-engaging dormant customers

May 2, 2018

Via: Econsultancy blog

Companies spend a huge amount of time and money on customer acquisition. And why shouldn’t they? After all, growing a business significantly is usually best accomplished by growing the number of people who pay for its products and services. But […]