It’s no secret that marketers within every industry are under significant pressure to continually acquire new customers. In a new report from WBR Research, commissioned by SheerID, “The State of Customer Acquisition,” 150 digital marketers were surveyed across five sectors – retail, travel, financial services, consumer packaged goods, and food services — to better understand the pressures they are under as well as the channels and promotional tactics they’re using to acquire customers.
According to the survey, marketers within the travel and retail industries feel the most pressure, with 81 percent of retail marketers stating that they’re under more pressure to meet acquisition and revenue goals than they were one year ago.
