Black Friday is getting closer, and with it is the start of what’s expected to be a robust shopping season. As it does, retailers are betting that millennials will drive significant sales during the 2018 holidays.
Consumers plan to spend more than they did last year, and 60 percent of retailers anticipate that they’ll outperform holiday season 2017. That’s according to a recent survey of over 1,000 U.S. shoppers and more than 200 senior managers in retail.
