Social content is second nature for many brands in verticals like retail and beauty. But what about industries like insurance that aren’t known for being consumer-friendly? How can insurance companies build meaningful connections with their audiences in a business where many transactions lack a human touch?
To uncover what success looks like, we took a look at how insurance brands engaged their audiences throughout 2017.
The following leaderboard of brands we examined provides a quick overview of all the likes, comments and shares received during 2017.
