Microsoft Advertising Network for retail has been rolled out in the US.
The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by:
- Connecting retailers with a large, relevant pool of demand.
- Expanding their reach offsite, driving traffic to their websites at no cost through co-branded ads.
- Providing an additional buying path.
Microsoft has not yet confirmed when the network will be expanded to additional markets.
