Content & SEO, Marketing Channels
February 27, 2024
Via: Search Engine LandBuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Most recently, they’ve resorted to shutting down entire business units because […]
Content & SEO, Marketing Channels
February 26, 2024
Via: Search Engine LandVideos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there’s a crucial condition – they must be easily discoverable […]
February 26, 2024
Via: Search Engine LandA new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client […]
Advertising Technology, Mobile Marketing
February 23, 2024
Via: Martech ZoneThe average mobile user today is continually connected, tapping into a digital stream of information, entertainment, and social interaction at all times of the day. With the smartphone often being the last thing they see before they sleep and the […]
February 23, 2024
Via: Martech ZoneDigital marketing is a multifaceted domain that transcends traditional marketing tactics. It demands expertise in various digital channels and the ability to connect with the audience in the digital sphere. A digital marketer’s role is to ensure the brand’s message […]
Marketing Channels, Web Advertising
February 22, 2024
Via: Martech ZoneThere are several strategic reasons why someone might want to add content directly after the first post on the home page of a WordPress site or blog. Here are some examples: Advertising: Partner with ad networks to display relevant ads […]
Content & SEO, Marketing Channels
February 22, 2024
Via: Search Engine JournalI’ve been writing about search engine optimization (SEO) for more than 20 years. Looking back, I realize actionable SEO insights need to be thoroughly updated in this era of constant change. Circumstances have always changed quickly, but the pace of […]
February 22, 2024
Via: Search Engine JournalInflation is hitting everywhere, even your ad auctions. This year, the contributors offer guidance on navigating these increasing costs. Some note that directly seeking lower cost-per-click (CPC) prices may not be the answer. The advice includes: Validate and own your […]
Marketing Channels, Social Media Marketing
February 22, 2024
Via: Search Engine LandInstagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to […]
Marketing Channels, Web Advertising
February 21, 2024
Via: EntrepreneurHave you ever found that despite putting hours of effort into your content and link-building initiatives, you still need help to rank for your targeted keywords? It may be time to revisit the topic of search intent. Search intent is […]
Content & SEO, Marketing Channels
February 21, 2024
Via: Search Engine LandOpenAI’s ChatGPT has proven to be a game-changing tool for SEO professionals. As Google has indicated an increased willingness to allow AI-generated content to rank and OpenAI has released new versions of GPT for enterprise use, the use cases have […]
Content & SEO, Marketing Channels
February 21, 2024
Via: Search Engine LandConsumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these […]
Marketing Channels, Social Media Marketing
February 21, 2024
Via: Search Engine LandInstagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main focus or […]
February 20, 2024
Via: Search Engine LandSEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition. This article explores how SEO can strategically influence user activation, […]
Email Marketing, Marketing Channels
February 20, 2024
Via: EntrepreneurEvery single day, I meet copywriters and business owners who keep asking me the same question: “How can I write emails faster without compromising on quality or watering down my message?” The reality is, crafting emails can be mentally draining […]
Marketing Channels, Web Advertising
February 20, 2024
Via: Search Engine JournalThis post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the basics. Whether you’re an established […]
Marketing Channels, Social Media Marketing
February 20, 2024
Via: Search Engine LandYouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the prior […]
Content & SEO, Marketing Channels
February 19, 2024
Via: Search Engine LandLocal has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. The behavior of a local consumer is changing rapidly in the world of AI-powered […]
Marketing Channels, Social Media Marketing
February 19, 2024
Via: Search Engine LandFour in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising […]
Content & SEO, Marketing Channels
February 19, 2024
Via: Search Engine LandWill traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. Why we care. SEO and PPC […]