SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition.
This article explores how SEO can strategically influence user activation, retention, and community building to drive long-term growth and customer loyalty.
The role of SEO in user activation
By definition, user activation is the moment when a user achieves value. This is typically after a user has converted, whether it be paid or trial, but their objectives have been met.
