I’ve been writing about search engine optimization (SEO) for more than 20 years.
Looking back, I realize actionable SEO insights need to be thoroughly updated in this era of constant change.
Circumstances have always changed quickly, but the pace of AI development in SEO feels harder to keep up with. There are many uncertainties in Search, and not all advice is timeless.
Our ever-growing to-do lists are outstripping our available resources, and so we must be diligent in how we spend the resources we have.
