Tag: marketing technologies

May 16, 2017

While it’s interesting to see the extent of mobile’s influence nowadays, reports which talk about mobile in general are useful only to a point. For board-level presentations, knowing that mobile penetration is 75% in a target market may be sufficient, but […]

May 10, 2017

What’s most surprising in recent research on mobile marketing from Target Marketing is that not only do double-digit percentages of marketers not use the channel, but more reported not using it in 2016 vs. 2015. So the numbers are actually […]

May 9, 2017

Halfway through my panel this week at Collision, the fast-growing tech conference in New Orleans, the moderator told the audience he wished he wasn’t moderating so he could tweet what was being said. But it wasn’t anything I said. Not […]

May 8, 2017

The virtual reality (VR) buzz coming out of the marketing world is near deafening at times – and with companies like Google, Facebook, HTC, Samsung and Sony in the VR business now it’s easy to see why. Even brands like Mercedes, […]

May 5, 2017

For many B2B marketers, their email list is one of their most valuable assets. But determining the true value of an email address is tricky business. Like anything, the ROI of your email list fluctuates in direct correlation to what […]

May 3, 2017

We’re all consumers here, so let’s do a little thought experiment together. Think about the last few things you purchased or new spots in town you investigated. Do you remember how you heard about those products or places initially? Did […]

May 2, 2017

The vast majority of marketers, agencies and social media managers still manage their social media efforts with spreadsheets and bookmarks. Instead of starting from scratch each morning – technology can help you curate content faster than ever before. Relying on […]

May 2, 2017

Mobile has reinvented the way travelers plan and book trips. This year, around 70 million Americans will book travel through their mobile devices, representing a spend of about $75 million. Those sales will grow to nearly $95 million in just two years. […]

May 2, 2017

The future of content will be to remain/become free for consumers and, if I’m following her thinking correctly, that content will be presented with limited commercial interruption. Good news for everyone who hates commercials, but I’m not sure I agree. […]

May 1, 2017

One of the best ways to utilize content marketing is via guest-posting – rather than having to rely on only building your own audience and presence, you can utilize the reach of existing publications to boost awareness and amplify your messaging. […]

April 28, 2017

Businesses, or marketers to be more specific, can benefit from social media automation. With billions of people using Facebook, Instagram and other online channels at present, social media automation applications—or what marketers call as “gadgets from above”—can save precious time […]

April 27, 2017

A staggering 89 percent of marketers are engaged in content marketing today, but only 19 percent think their current efforts are very successful, according to a recent ebook by Jay Baer. Is this a surprise? Not really, given that best practices are […]

April 25, 2017

Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy. A user-friendly interface (60%), the ability to integrate with other best-of-breed martech (37%), […]

April 24, 2017

In 2010, pharmaceutical company Eli Lilly sponsored a quiz about depression on WebMD. The quiz, which consisted of 10 questions, attempted to determine if users suffered from depression based on how their answers mapped to common symptoms. The outcomes forked […]

April 12, 2017

Sad news, marketers: The content clutter has just begun. Consider that in every minute of 2016, the following happened: Snapchat users watched 6,944,444 videos BuzzFeed users viewed 159,380 pieces of content Tinder users swiped 972,222 times And that doesn’t even […]

April 12, 2017

It’s no secret that video marketing is a powerful way for brands to tell their stories, raise awareness and generate leads. However, the promotional capacity of video is just the tip of the iceberg; it’s also a highly effective way […]

April 4, 2017

If you have access to the internet, it’s likely that you’ve spent (and occasionally wasted) a good chunk of time watching and sharing video content. The amount of time the average user spends watching digital video more than tripled between 2011 and […]

April 3, 2017

Marketers who are far smarter than I am have talked a lot about “content shock.” The idea is that content creators keep churning out more and more content, but readers have the same limited time and attention to consume it. […]

March 31, 2017

This year, smartphone users are predicted to top 2.08 billion worldwide. Not only is ownership increasing, but smartphone users are becoming more dependent upon their devices as well. Eighty-nine percent of adults check their smartphones several times per day or […]

March 30, 2017

There are two basic schools of thought when it comes to what to do with your best content – put it on your own site and use it to attract customers and leads, or get it out there in the […]